“When we launched our new mobile site based on Moovweb we saw increased conversions, a 25% jump in time on site and a 53% decrease in abandon rate.”
1-800-Flowers.com (Nasdaq: FLWS) is the world's leading florist and gift shop. Winner of the “Best Retail Site of 2011” from eTail magazine, the 1-800-Flowers.com mobile site was dramatically improved by streamlining the checkout process and making it easier for consumers to find products and respond to recommendations. The mobile site reflects all the features of the desktop site, making it seamless for customers to move between the two.
- - Faceted search
- - All desktop to mobile features embedded
- - GPS-enabled store locator
- - Integrated with social media